#crueltyfreebeauty: Tabitha James Kraan = Socially Responsible Organic Haircare

As a family run company, sticking to our own personal ethics is just about as important as anything else when it comes to making our organic hair products.

From being British made, starting from 100% natural when formulating every product and using organic ingredients wherever possible to being 100% #crueltyfreebeauty, when you buy from us you will always know that you’re being socially responsible – the great hair is just an added bonus, really…


Earlier this year, cult favourite makeup brand NARS broke the news that they are no longer a cruelty free company and the tangible backlash from their loyal customers was, to be perfectly honest, wonderful to see.

Just as with everything in the beauty industry, light is starting being shed on product processing and development at the request of consumers who are becoming increasingly aware of the potentially negative impact that their chosen cosmetics brands can have on our environment, bodies and the movement towards cleaner, safer and kinder practices across the board.

It’s not an overstatement when we say that what you choose to buy makes an impact – read more about that in our blog:

‘#consciousconsumer: Why Customers Are Demanding Brand Transparency & How to Get it’


Despite a recent poll finding that 74% of shoppers find animal testing to be unethical, research undertaken by Cruelty Free International and the Dr Hadwen Trust suggests that at least 115 million animals are still being used in cosmetics experiments worldwide each year and that these experiments are not only not in decline, but actually on the rise.

With our promise to only every produce #crueltyfreebeauty, when buying Tabitha James Kraan Organics products you can rest assured that you’re not part of the problem. In fact, by choosing to spend your money on ethical brands like us, you’re putting pressure on big companies that do still use animal testing to make some very important changes.


What #crueltyfreebeauty Means to Tabitha James Kraan Organics

We believe that animals are not ours to wear, experiment on or abuse in any way and we stand by this when making our organic haircare.

  • We have never and will never test our products on animals

  • We do not test any individual ingredients on animals either(!)

  • Our products are organic and support ethical, organic farming and animal welfare

  • We do not condone experimenting on animals, nor the chemical ingredients that require testing

  • Our stand against cruelty doesn’t stop at animals: we strive to make products that are kind to the planet and everyone in it too!