Fashion Revolution Week #whomademyclothes campaign 23rd – 29th April 2018
It was such an honour to have been invited back to Wolf & Badger – a company supporting the world’s best independent brands – for their most recent event, Sustainability Sunday, to act as one of their brand ambassadors speaking out about a subject that is at the heart of the Tabitha James Kraan Organics ethos: sustainability and ethical behaviour in fashion, design and beauty.
During this talk, we focused on something pretty huge.
April marks the month we’ll be getting into Fashion Revolution Week – an extremely important event that is taking place between the 23rd – 29th. No, that’s not a week in which you need to totally revamp your style – it’s a week of demanding brand transparency in the fashion, design and beauty industry in honour of the Rana Plaza Factory collapse, where 1,138 people were killed and many more injured on 24th April 2013. A terrible occurrence but sadly, not the only catastrophic affect of mass-production and consumerism.
During Fashion Revolution Week, tying in with the #whomademyclothes campaign, it falls to us: the shoppers, the wearers, the innovators, the power behind the way things are and the potential to change, to realise the impact our individual consumer choices are having on the planet and all those who reside here.
We are proud to be an ethical brand…
We like to make sure that everything about our products is as ethical and eco-friendly as possible. Our packaging is made from recycled materials and is recyclable after use; our ingredients are planet friendly and human friendly; we never test on animals and we try our very best to use our platform as an award-winning haircare brand to speak out about the harm of unethical and unsustainable practices and the positive impact that choosing eco-conscious choices makes.
At Sustainability Sunday, we took the opportunity to share our story (alongside some other amazing, likeminded companies) to encourage others to make the best choices possible, both as consumers and as creators, with the whole planet’s wellbeing in mind.
A Passion for the Planet
Fashion Revolution Week is a staunch reminder that taking care of the planet and all those who live here with our everyday actions, should be something that we’re all aware of all the time but just like anyone else, we’re not perfect.
We know that sometimes, in a world so geared towards consumerism, it seems impossible to continuously make decisions that have a positive impact and don’t add to the plight of our planet. Sometimes our individual efforts might seem futile, but the fact is that even little changes can be a big deal.
In the last few years alone, eco-friendly practices have soared and today, many are at an all time high. In a recent Nielsen Global Online Study, Millenials are saying that sustainability is a ‘shopping priority’ and brand transparency is in hot demand, with 39% saying that they would switch brands in pursuit of it. In 2015, 66% of global respondents were saying that they were willing to pay more for products and services that come from companies that are committed to positive social and environmental impact, up from 55% in 2014, and 50% in 2013 and this continues to rise.
All in all, our voices are being heard and companies are being forced to change, for the better. It’s a passion for the planet that drives us all to stay aware and keep trying and we’re not alone.