You asked for it and after years in the making, we have delivered! Introducing the new Tabitha James Kraan Organics Clean Shampoo…
When we say ‘natural’, we really mean natural. SLS and Paraben free is kind of a no-brainer. To us, natural is pure, fresh, certified organic Aloe Vera juice squeezed straight from the plant, vacuum sealed and sent to us to make the base of our Clean Range products. Natural is a truly 100% non-toxic preservative system. Natural is NO synthetic ingredients whatsoever. Natural is post-consumer recycled fully recycled packaging. Natural is Tabitha James Kraan Organics.
Unlike our award-winning Hair Cleanser, our new Clean Shampoo is, most definitely, a shampoo.
Foaming into a rich, gentle lather and detoxing the hair without stripping oils from the lengths or scalp, this is the must-have product for anyone who craves the action of a chemical shampoo without the nasty side effects. This is innovative haircare at it’s very best, taking what we find hard to give up about the toxic washing lifestyle and reinventing that with an organic formulation that is kind to you and kind to the planet and leaves your hair looking it’s very best, naturally.
It is so important to us that our brand is and continues to be synonymous with trust and honesty.
We have nothing to hide, so we wear our brand transparency with pride and we invite you all to really get to know our products – not just by reading what we say is great about them; not just by being wowed with the high-performance results; but through the facts behind it.
You’ve probably been let down in the past by other brands who claim to offer natural haircare solutions, but in reality still use many of the toxic ingredients that are proven to be harmful. You’ve probably been led on, with a list of their natural ingredients online only to discover upon receiving the product that the ingredients list is in fact far longer and far less appealing.
In this blog, we’re going to give you the list of EVERY SINGLE ingredient in our Clean Shampoo and tell you exactly why we have chosen to include them.
aloe barbadensis (aloe vera) leaf juice*, aqua (water), decyl glucoside, betaine, glycerin, coco-glucoside, xanthan gum, caprylyl/capryl glucoside, citrus bergamia melarosa (bergamot) peel oil expressed*, citrus nobilis (mandarin) peel oil*, rosmarinus officinalis (rosemary) leaf extract*, erythritol, citrus reticulata (tangerine) peel oil, citrus aurantium (neroli) flower oil*, equisetum arvense (horsetail) leaf extract*, isoamyl laurate, levulinic acid, citrus aurantium amara (petitgrain) leaf/twig oil*, commiphora myrrha (myrrh) gum oil, sodium phytate, sodium levulinate, calendula officinalis (marigold) extract*, cananga odorata (ylang ylang) flower oil*, melaleuca alternifolia (tea tree) leaf oil*, lavandula angustifolia (lavender) oil*, sodium anisate, citric acid, limonene**, linalool**
* organic ingredient
** naturally occurring components of essential oils
We never use synthetic fragrance in our products, but that doesn’t mean they don’t leave you smelling divine. We use a blend of essential oils as an all-natural perfume in our Clean Shampoo that not only smells amazing but is full of beneficial properties too (bergamot peel oil, mandarin peel oil, tangerine peel oil, neroli flower oil, petitgrain leaf/twig oil, myrrh gum oil, marigold extract, ylang ylang flower oil, tea tree leaf oil and lavender oil).
A natural, non-ionic surfactant which is ideal for all foaming and cleansing products. Much like Coco Glucoside, Decyl Glucoside is obtained from renewable raw materials through a combination of plant based fatty alcohols (coconut) and glucose (sugar / starch). Decyl Glucoside is a mild and gentle surfactant. We love it because it does not dry the skin, making it the perfect natural foaming ingredient for our clean shampoo.
In it’s pure form Betaine is a 100% natural, physically processed moisturizer which found it’s first isolation from sugar beets. In biological systems, many naturally occurring Betaines serve as organic osmolytes – substances synthesized or taken up from the environment by cells for protection against osmotic stress, drought, high salinity or high temperature. Intracellular accumulation of Betaines permits water retention in cells, thus protecting from the effects of dehydration.
This is a plant derived humectant: a substance that attracts moisture to the hair & scalp. As well as being a fantastic 100% natural addition to our moisturising system, Glycerin also increases the solubility of the active ingredients in the Clean Range, enabling easier absorption in the hair & scalp of some of the powerful extracts we use.
Like Decyl Glucoside, this is another natural, non-ionic, surfactant and one of the most gentle cleansing agents available. All of our products are designed to suit all hair and scalp types, even the fragile and sensitive sort, so this ultra-mild ingredient is ideal for our kind foaming and cleansing products. We obtain our Coco-Glucoside from renewable raw materials: a combination of coconut based fatty alcohols and glucose (sugar / starch).
A mild, solubilising non-ionic surfactant obtained from renewable raw materials: fatty alcohols and glucose from vegetable origin. Caprylyl/Capryl Glucoside is a glucose alkyl ether that contains 60% active matter and is free of impurities.
Rosemary leaf extract
Having a healthy, balanced scalp is half the battle when striving for happy hair so natural stimulants that invigorate the hair follicles, like Rosemary Leaf Extract, are really important to us. The Rosemary Leaf Extract in our CLEAN Shampoo increased the blood flow to each and every hair follicle, supplying nourishing nutrients that stimulate the hair follicles and enabling them to produce healthy strong hair strands.
Erythritol is a naturally-occurring molecule found in fruits such as pears, water melons and grapes; it is also present in some drinks like sake and wine and also in soy sauce! Erythritol has proven stabilising and conditioning properties for hair, including improved manageability of hair and moisturizing qualities.
Horsetail Leaf Extract
The principal ingredient of this wonderful ingredient in our Clean Shampoo is the mineral silica, or silicon, which strengthens hair strands, as well as nails and bones. The mineral silica doesn’t just promote the structural integrity of the hair, it also improves sheen and texture. Additionally, horsetail contains a treasure-trove of other wonderful components which highly benefit healthy hair growth such as selenium, potassium, aluminum salts, alkaloids, bitters, saponins, flavonoids and aconitic acid.
This is the ester of isoamyl alcohol and lauric acid which enhances the spread ability of the shampoo. It is a 100% natural, plant derived, texture-enhancing ingredient that leaves your hair feeling velvety-soft.
Uber food-grade preservatives
A natural plant acid which helps to maintain the acid balance of the Clean Range and the hair & skin to increase resistance to microbial infection.
The sodium salt produced from levulinic acid. This is a contributing ingredient to help preserve the Clean Range.
A plant based complexion agent which enables the formation of fine bubble foam in the shampoo. It also works as a chelating agent to help the natural preservatives to work better.
Derived from fennel, this is a natural antimicrobial agent that is completely harmless. This preservative prevents unwanted germs and bacteria from building up.
An organic fruit acid used in extremely low concentrations in the Clean Range to stabilize the PH-value which enables the natural preservative system to function optimally.